Bad News.....
Custom Chrome Europe Press Information
Friday, January 13th 2012, Bad Kreuznach
CUSTOM CHROME EUROPE DEALER SHOW 2012 cancelled
To support parent company, CCE calls off Dealer Show at Mainz/Germany March 24th/25th 2012
Dear Editors and Publishers,
It is our sad task to inform you that this year´s 14th edition of the Custom Chrome Europe Dealer Show
with the 2012 Custom Chrome International Bike Show Series European Championship had to be
cancelled.
The surprise news comes from CCE Headquarter Bad Kreuznach and was made to support CCI in
California where re-structuring is taking place with the task of adapting CCIs US operations to the
necessities of the current American market situation.
In 2011, Custom Chrome Europe has enjoyed another record sales year and great success in both
the European Custombike market as well as the great support for the Dealer Show at Mainz, which
in the last decade has become one of the most important Custombike events in the European Bike
Show calendar, thanks to the attending builders, CCE suppliers, CCE customers and Custombike
press. The glamourous event has given the European Custombike scene a high class showcase for
their ingenuity and creativity and has been published worldwide. Preparations for the 2012 event were
well underway and in the final stages, when announcements from CCI Headquarters forced a sudden
change of plans.
It was a really tough decision to make a break in such a successful series, states Andreas Scholz,
Managing Director Custom Chrome Europe GmbH, but we can not celebrate a party when our parent
company is forced to lay off employees. It is our duty to help them in a challenging time, adds Scholz,
and fortunately Custom Chrome Europes business is solid to enable us to help.
Custom Chrome Europes business is not affected by the decision, as the European 2012/2013 Catalogue,
again in 5 languages, is ready to be printed and European business is running strong. CCE will
also continue ongoing activities that support the scene, such as the Rookie Award on facebook. We
will meet our customers at their national events which we will attend with our new show booth concept,
says Scholz, and we will continue the Custom Chrome International Bike Show Series at the other
already announced events.
For additional questions: axel_scherer@customchrome.de